Ipsita Chatterjea managed the development of The Industry Standard's Dot Com Flop, Dot Com Layoff, and Ex-Exec Trackers, transitioning them from static HTML files to database driven tools. She served as Project Manager for the teams that developed HungryMinds.com Guided Learning experiences. At Simmedia, she participated in user analysis and development of the information architecture site maps for Blackhog.com. As a project manager who assesses audiences and then develops content and user experiences, she has worked with The Industry Standard, the American Theological Library Association, Ernst & Young's Investment Advisors, Ameritech, and VSA Partners.